Dentistry with comfort

The Unident network celebrates its 10th anniversary with opening a new clinic in downtown Moscow

Text: Vsevolod Eremin

Normally, gifts at birthday parties are given to the hero of the occasion, but the Unident company decided to prepare a present for patients by opening the doors of yet another — sixteenth — dental center. The new clinic offers everything to make patients feel comfortable, from the cozy interior to the leading-edge equipment

Undeniable advantages

«The expansion was necessary,» says  Igor Gavasheli, the president of the Unident network, «since our clinics in the city center have gotten overburdened. Now this problem will be solved.» Patients will be able to use the new clinic's services every day from 9 AM to 9 PM. Another major plus is the transport accessibility: the building is located within a short walking distance from the Taganskaya metro station -  which makes it convenient for the clients who move around Moscow via metro — and right on the Garden Ring, which will be surely appreciated by those who prefer driving. The space for visitor parking next to the building can be found, and currently the clinic's administration is working on this issue.

«We have had a new design project developed especially for this clinic,» says the clinic network CEO Dmitry Bykovsky. «We have hired top designers and asked them to create an environment most comfortable for patients. Now, the interior looks less like a clinic, thanks to the wallpapers, the stylish curtains, the lighting. We have focused on the atmosphere of comfort.»

Diagnostics up to par

The clinic provides a full range of dental services in such areas as dental therapy, implantation, prosthetics, endo- and orthodontics. The doctors also offer consultations on maxillofacial and orthognatic surgery, with the possibility to continue treatment in specialized medical centers of the Unident network. The clinic is equipped with high-tech modern equipment made by leading manufacturers from around the world.

Special attention in the clinic is given to diagnostics. The radiological equipment, besides the dental X-ray machine and the intraoral sensor by Carestream Dental, includes an MRI scanner of the same brand, which enhances the clinic's capability for high-quality diagnostics. «The scanner enables us to see, for example, additional canals, as well as bone tissue deterioration around the root, which is often hard to notice on the ordinary X-ray picture,» says Yana Skalet, the chief physician of the clinic network. «All doctors in our network who work with the MRI machine, have been trained for it.»

MRI scanners need mere seconds to take a picture, on which the subsequent treatment plan will be based. This technology is now an integral part of the standard dental practice and is utilized by dentists of all specialties, but most frequently MRI scans are used when preparing to install dental implants, in orthodontics, and during parodontological or endodontic treatment.

Children deserve the best!

In addition to the five treatment rooms for adult patients, the Taganskaya clinic has a pediatric dentistry department. Visiting the dentist is often a cause of major stress for little ones, and Unident has always been doing everything possible to protect its most important patients from unpleasant experiences. The interior design for the new clinic — as, in fact, for all the others in the network — has been created by the R.O.C.S. company. For the children's department, the design experts have chosen a vibrant shade of green and cute, funny big-eyed characters painted on the walls. Although the waiting time is never long, kids can spend it in the playroom, where they can doodle, read, or solve jigsaw puzzles. Members of the pediatric personnel wear bright shirts with depictions of cartoon characters instead of the usual white uniforms, which kids may feel uneasy about. But the most important factor is their special approach and way of communicating with little patients.

«Our doctors use special psychological techniques and perform all medical procedures in a manner of a game,» explains Tatyana Nefedova, chief pediatric dentist of the clinic network. «We often use the method well-known in American dental practice, 'tell-show-do': first, we tell the child in the plain language what we are going to do, then we show it, of course, without demonstrating any „terrible“ instruments, and only after that proceed to the treatment. Typically, this introductory performance helps avoid panic.»

Other long-proven techniques the pediatric team uses to divert children's attention include showing to the kids their favorite cartoons. Every room in the pediatric department has a television, as well as a place for the parent, who can be there with the child during the entire procedure. Many moms and dads admit that the oral hygiene advice given — again, in a playful manner — by the Unident doctors is followed more readily by the kids than the parents' requests and pleas to «brush your teeth.»

The expansion of the Unident network indicates that more and more Moscow residents make the company's centers their clinics of choice. In order to maintain this reputation earned over the ten years of operation, the Unident management and staff work constantly on improving the quality of medical services and on ensuring their patients' comfort and convenience . The new clinic near Taganskaya is an excellent example of this philosophy.

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