Fred Rosenfeld: We truly offer the best quality stuff in the world

UNIDENT first presented Unicryl brand (acrylic teeth for removable dental prosthetics) at Dental Expo. We discussed the new product with Fred Rosenfeld, Unident Trade Manager for Acrylic Teeth Production. He spent every day of the expo at the stand of UNIDENT talking to Russian professionals.
Apparent advantages of the new acrylic teeth combined with Fred’s professionalism and charisma contributed greatly to the successful launch of the sales of Unicryl.

— Fred, is this your first visit to Moscow?
— No, I have been here before, doing marketing research, studying the dental and acrylic market, comparing prices and properties, so that our product would comply with standards of your market exactly. On the whole, I’d say that the Russian consumer market almost as huge as in the U.S., and very open.

— The brand Unicryl is little known in Russia so far. Please tell us about the product.
— As you know, our companies are engaged in a long-term cooperation. These teeth you can see here at the exhibition are the result of extensive studies aiming to create the teeth suitable for the Russian market. This product complies with every existing regulations, international requirements and Russian standards.

We offer two lines of products here: three-layer Unicryl teeth — an economy version, which is superior to the Chinese or Turkish analogs in terms of quality but not more expensive. I mean, you pay the same money for the U.S. quality product that has been on the market for over 50 years already; and Unicryl+ — the teeth of very similar shape but with more layers of plastic with a bigger range of shades which makes them look remarkably similar to natural teeth. Special purpose acryl makes them more resistant to rubbing off. This is a guarantee that you won’t have to have any part of your prosthetics repaired any time soon after the installation.

— Just how durable are they?
— The end consumers, dental technicians and dentists may rest assured – the composition of the product will not change for three to five years. It would be safe to say we truly offer the best quality stuff in the world, because we had done tremendous work prior to moving to the market. The only thing we lack here in Russia is recognition, because this is a brand new product on your market.

Anyway, I think things will change very soon and the professionals will appreciate the Unicryl and the ease it offers them. Our teeth allow offering the most convenient prosthetic solutions to the most diverse patients. Most importantly, the teeth have excellent esthetic properties.

Anatomically and morphologically, they are very close to natural teeth, including the shapes and functionality. In all, you get teeth of natural shapes, with a wide range of shades and natural occlusion.

— Where and how are they manufactured?
— Unident Trade has been making artificial teeth at its own factories for over 50 years. We make products that are recognized worldwide. The company, including the production division, employs about 700 persons. I would point out again, that we comply with all international norms. Every year we sell millions of teeth around the world.

— What do you think of Dental Expo? Can you compare it to any big international dental forums?
— Luckily, I have an opportunity to travel a lot, visiting exhibitions in various cities around the world. What struck me first here in Moscow was your modern and complex dental market. UNIDENT stand at the Dental Expo is like any best stand at the international IDS forum, be it in Germany, Chicago, Paris or Singapore. That’s a very nice surprise indeed.

— How long have you been working in the industry?
— I have been in dental business for over 40 years, and I made up my mind about specialization early on, back in the laboratory. Therefore, I can deem myself well cognizant when it comes to teeth, acrylic powders and specifics of various dental markets. I had an opportunity to visit a great many dental factories around the world and now, working in Unident Trade, I can rely on my personal experience.

— You dedicate so much time to job. Would it be safe to say that it has become your hobby?
— This is a very special type of business. My friends from other sectors cannot boast such good relations with their colleagues. As I have said, I am a very lucky one, because I have many partners in dental industry whom I can call real friends. Those who don’t know this business keep asking me, if I ever get tired from traveling all the time. I explain that I actually enjoy it. No matter when or where I have to go, I always know I will meet my friends there.

— May people dream of a job where personal and professional interests coincide.
— Oh yes, people offer their assistance to me every day. So far, I don’t need any assistants. I am totally content with my independent lifestyle.

Back