New Pharmacies to Be Opened in Moscow

Text: Maria Fedorova

In 2016, UNIDENT Group opened two pharmacy chains in Moscow and Moscow Region: Unipharma and Rosapteka, and in September 2017 the total number of open outlets increased to thirty

Based on twenty years of experience in the field of medicine and pharmaceutics, UNIDENT developed clear standards and development strategies for two formats of pharmacies. Unipharma focuses on the premium segment and full range of para-pharmaceutical products, while Rosapteka is aimed at customers whose priorities are the walking-distance availability of stores and optimal combination of quality and affordable prices.

When UNIDENT Group launched its pharmacy chains, it invested heavily in winning and maintaining the client confidence in the long term. This strategy proved its value in less than a year. By the end of the year, the number of Unipharma and Rosapteka pharmacies in the capital and the region will increase to fifty, and in 2018, both chains will comprise 110 outlets. The pharmacy owes such active geographical expansion to the customer loyalty and smart commodity and staff policies.

Unipharma pharmacies are attractive for premium clients and are distinguished by their remarkable interior design and individualized approach to each visitor. The assortment includes both luxury brands and popular medicines, vitamins, and biologically active dietary supplements. In the summer of 2017, the chain presented the new Beauty Cabin service in the pharmacy located on Ostozhenka Street. It allows any holder of the loyalty card to get a cosmetologist’s advice and test various face and body care procedures for free.

Operating under the mottoes “walking-distance pharmacies” and “lowprice stores,” Rosapteka has already caught the fancy of residents of Moscow and Moscow Region. The employees of the chain regularly receive positive feedback from customers who are pleasantly surprised by the combination of interior aesthetics, professionalism of pharmacists, and attractive prices. Besides, the open form of sales is offered here which is not characteristic for Moscow economy-class pharmacies. It allows every visitor to examine the assortment and ask questions to pharmacists in a comfortable environment.

UNIDENT Group of Companies is sure that the emergence of these two dynamically developing pharmacy chains will positively affect the situation on the market as a whole and set a new height for the quality of the pharmacy service.

Open display of products is typical of both chains

All the pharmacies employ only qualified staff

An individualized approach to each customer is the pharmacies’ hallmark

30 December 2017

We Wish You a Merry Christmas and Happy New Year!

The UNIDENT team wishes you a peaceful and prosperous New Year!

21 November 2017

Supporting Art Studies in Russia

The U-Art Foundation establishes a grant for Tretyakov Gallery scholars
In early 2017, the U-ART Foundation announced the launch of an endowment program for the State Tretyakov Gallery art researchers. The new source of funding will make possible doing research at out-of-country museums, archives, universities, and other institutions

17 October 2017

MRI for the Capital

Although today magnetic resonance imaging is one of the most accurate and widely used diagnostic methods, currently not all medical facilities in Russia provide this type of scan, and the patients who seek free medical care sometimes have to wait months for the appointment. This is why every new MRI system up and running is a significant event not only for a particular hospital but for the whole city as well.

15 September 2017

Moscow through the Ages

Many books are written about Moscow. Thousands of poems and songs are dedicated to the city. Countless images of it can be found in graphic arts and cinematography. The capital has been transforming from one era to another. Like a human being, the city changed its temper and moods with age, however, at all times it maintained its unique atmosphere. Every person, be it a Muscovite or a visitor, had, has and will have his or her own Moscow: favorite places and routes, warm memories and nostalgic feelings

9 September 2017

The first R.O.C.S.5K DentalRun was held in Moscow

On 2 September the sportiest representatives of the dental community of Moscow and several Russian cities gathered in Izmaylovsky Park in order to take part in a unique event — a race of dentists, which started early in the morning, but the participants managed to overcome a distance of 5 kilometers cheerfully and with a smile.