In the hands of the young
Text: Anastasiya Golovanova, Yana
Klevtsova
Photo: Sergey Karpov
Business does not always make it in time to respond to changes in the environment in which it exists. And they change with the acceleration visible even on the scale of a couple of years. Speed of response, ability to adapt quickly and think in relevant categories are generally ascribed to the young. We asked the young leaders of unident company, who have whole areas of work in their hands today, to tell how they see their sphere of activity and what they consider to be the main thing in their profession today.
UNIDENT
PARENT
CORPORATION OF THE GROUP OF COMPANIES OF THE SAME NAME
PROFILE
DISTRIBUTION OF MEDICAL AND
DENTAL EQUIPMENT, FITTING OUT MEDICAL CENTERS
FOUNDED IN 1994
OUR TEAM
YOUNG PROFESSIONALS
Аlеksаndr Zеrnоv, Internet project manager
Hobbies
I have ridden a mountain bike from the age of about 8 years old. I used to participate in competitions in freeride and downhill, but after an injury 10 years ago i passed into the category of amateurs
Travel
On holiday i always get around, moving, searching for interesting places, beaches, nonobvious sights
Watching preferences
I watch only the programs about travel and science on tv. I prefer getting other information from the internet
Listening preferences
From Vivaldi to DJ Riga. The choice depends on my mood. The main guide to the world of music is the radio in my car
The main thing in the work
To create resources useful for the clients
Direct speech
The main trend in recent years is the convergence with the client based on trust to the company, on communication with him in a new, convenient formats. You need to talk, to share your experiences, to talk about the products, victories and defeats. Only this way you can get loyalty and mutual respect that serve as a source of successful business today. Only those who are able to be really interesting for their clients will benefit. This refers to the content for all marketing channels, starting with the corporate website and up to social networks.
You need to create something incredible. Uniqueness and
sincerity will rule the Internet show. We create content for people, not for
robots, because users cannot be cheated
Russian segment of the Internet is growing at about 15−20% per year, and the occupation of an “Internet project manager” is among the ten most popular professions. However, it does not make this work easier.
In today’s world, where both global information and share of advertising messages are going through the roof, the profession is associated with difficult struggle for the consumer’s attention and prompt reaction to the development of technology. And the main thing here is to catch a drive.
Kseniya Grannik, Head
of the HR department
Sport
I enjoy jogging in the park and do yoga. On the one hand it energizes, and on the other hand, it teaches to focus
Weekend
I like arranging
Learning
I try to take every opportunity to go to the seminars,
trainings on personnel management,
Reading
I am mostly keen on journalism, i follow the innovations in the techniques and research in the field of recruitment
The main thing in the work
Never forget that you work with people
Direct speech
Today, the role of hr specialist cannot be reduced to banal accounting of the staff. Hr is complicated and tends to be an individual approach. The job market has become very mobile. Information about organizations and job openings is in the public domain, many companies are beginning to look for experts through social networks. It does not only help to obtain information about education and experience, but enables to build up the image of an applicant, to find out what he is interested in, whether he will fit into the team.
And people also change. Those are fundamentally other
candidates. They are not afraid of frequent change of jobs; they are open,
Our company esteems the specialist, who is familiar with dental equipment, has some knowledge in dental practice, understands the needs and problems of doctors, and has earned the trust of clients. Therefore, the question of retention of such employees is extremely important.
Everyone is different, and every hr manager needs to understand how to catch the interest of a newcomer, how to integrate him into the company, how to train, uncover his strengths, facilitate interaction with other departments. And most important is that the members of the staff preconceive the final outcome of their work. In this case, the management of the staff becomes more efficient.
Andrey Ivanov, The
head of logistic and supply services
Reading
Since I read “Paris in the twentieth century” by Jules Verne in my childhood, I got interested in fiction. I can’t stop still then
Rest
I do not have much rest with my job. But if I have time, I go into the
country with my family. Sledging, skating, playing
Watching preferences
Again, since my childhood, I love gaidai, ryazanov, movies with adriano celentano. I laugh every time as if for the first time.
Listening preferences
I don’t have favorite genres, I love all kinds of music. There are just talented people whose music I want to listen to.
The main thing in the work
The ability to set priorities and make decisions quickly.
Direct speech
Today, the role of hr specialist cannot be reduced to banal accounting of the staff. Hr is complicated and tends to be an individual approach. The job market has become very mobile. Information about organizations and job openings is in the public domain, many companies are beginning to look for experts through social networks. It does not only help to obtain information about education and experience, but enables to build up the image of an applicant, to find out what he is interested in, whether he will fit into the team.
And people also change. Those are fundamentally other
candidates. They are not afraid of frequent change of jobs; they are open,
Our company esteems the specialist, who is familiar with dental equipment, has some knowledge in dental practice, understands the needs and problems of doctors, and has earned the trust of clients. Therefore, the question of retention of such employees is extremely important.
Everyone is different, and every hr manager needs to understand how to catch the interest of a newcomer, how to integrate him into the company, how to train, uncover his strengths, facilitate interaction with other departments. And most important is that the members of the staff preconceive the final outcome of their work. In this case, the management of the staff becomes more efficient.
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