Acquaint Yourself with Herbal Medicine
Commercial Director of Bionorica LLCAn unusual Unipharma pharmacy was opened in Moscow
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Fitoteka, a pharmacy of a new format that popularizes herbal medicine, was
opened in Moscow Dream Island amusement park. Fitoteka comes from Germany. It
was invented and brought to the market by the owner of the Bionorica SE company
Prof. Michael Popp. In Moscow it’s being launched on the basis of the Unipharma
network of pharmacies.
In Fitoteka you can not only buy herbal medicines, but also take part in an entertainment and educational program. So, if you want to get to know herbal medicine better, come in here!
How Fitoteka Works
The first thing that strikes you upon entering the pharmacy
is the interior. It doesn’t even look like a retail outlet. It’s rather
The pride of the program is the staff who works with Fitoteka. To participate in the new format, Unipharma pharmacy workers undergo a phytotherapy course. A trained pharmacist can consult on the topic of treatment with herbal preparations, knows how to explain the principles of herbal medicine, its capacities and benefits, influence on the body.
Fitoteka was created in response to real requests of patients |
Developing Industry Together
An
important detail: Fitoteka is an independent brand, a separate project of the
Bionorica SE company. Different manufacturers participate in it in Germany. The
same concept is planned for Russia: the partners will jointly support
manufacturers
Fitoteka appeared in response to real needs of patients: the desire for environmental friendliness, the desire to reduce the drug load, the need to fight antibiotic resistance But most importantly, they offer us all the concept of a more conscious and careful attitude to the health.
Herbal medicines are more environmentally friendly. They help reduce the drug load on the body and fight antibiotic resistance |
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